Twenty years ago, using the lavatory on China Rail was a very different experience. Lift the toilet seat and there were the rail tracks, moving past in a moderate tempo, dunk, dunk, dunk………
When I first moved to China, it wasn’t just the train ride that was a “different experience”, my Ericsson mobile was considered “state of the art” and very few friends had internet access outside the office.
Fast forward to today and a big part of the Chinese economy is mobile and the train is a super-efficient and far more enjoyable way to travel, with timely departures and modern infrastructure.
While traveling comfortably at high speed, I stay connected and work – indeed, the landscape has changed a lot.
Conditions are developing and change all the time. In school, we learned “the law of natural selection,” and the importance of adaptation. In the corporate world, it changes fast, as industries strive to develop.
In China, our industry has seen significant changes in recent times; companies have disappeared, or been acquired, some have grown, and new entrants have come into the market.
Service requirements have evolved from basic “port-to-port” movements, to today’s wide ranging solutions, including; eCommerce, kitting services, logistics, bonded handling, trading services, order management, sustainable requirements and multi-modal transport.
Today’s focus is moving up the value chain – to offer more value, solve more problems, close more sophisticated deals – and to be more cost-efficient than yesterday.
We provide more information than ever before to our clients and they expect to be able to access that information, instantly and transparently, at any time and from any location.
Data needs to be fast and transparent, so that when shippers make a new booking they can compare costs and schedules online in real-time. They can obtain documentation, see cargo status and be alerted of any changes instantly.
Tomorrow’s demands will raise the bar even further.
Technology evolves continuously, enhancing communications and the speed of delivery, but it still needs people, with the relationships and expertise, to deploy the technology efficiently and effectively to make the package complete.
Looking back, the changes made over the last two decades have been significant, while looking forward, I’m confident future developments will be even more profound.
Research from Oxford estimates that 46% of all jobs can be replaced or changed by digitized and robotized technology within the next 20 years. Statistics that concern many but, ironically, this development will make people even more critical, as personal relationships, company culture, and team spirit cannot be digitized.
The future needs good people, great teams, and team spirit even more. The future will require organizations that can deliver service and develop themselves.
Our company does not have any unique business idea. Very few do.
Our uniqueness lies in our organisation and our people, a team that is engaged and dedicated to serving our clients, in providing the smooth and efficient supply chain solutions that help them to prosper with their international trade.
Our future lies in the further development of our team and our technology and not be comfortable with what we have today. We will continue to:
– develop our technology solutions to be more forward-looking. Technology that is predictive, to help to take actions, to plan and avoid problems before they occur.
-develop ourselves and our team further. People build companies that work for other people and people do business with the people they have good relationships with.
We are proud of what we have today, but we will not be comfortable with what we have. We are committed to keep challenging ourselves and developing, for fast forward development!
Norman Global Logistics Asia